Hydrubus - Logo Concepts and Promotional Pieces

01/15/2014

Hydrubus is a concept company that sells hydroponicaly grown frozen organic fruit. The company was created for a project that required to create a company that sold organic foods, and create promotional pieces for that company. The target audience was 20-40 year-olds that were interested in health, science, and organic foods. I wanted to represent the company's foundation of using hydroponic growing methods and being organic in the logotype and color scheme.

Hydrubus
Hydrubus is a concept company that sells hydroponicaly grown frozen organic fruit. The company was created for a project that required to create a company that sold organic foods, and create promotional pieces for that company.
The target audience was 20-40 year-olds that were interested in health, science, and organic foods. I wanted to represent the company's foundation of using hydroponic growing methods and being organic in the logotype and color scheme. 
-Early Logo Concepts-
Early exploration of the logo concept with ealry color swatches and type treatments. I thought the pentagon shape was a strong logotype and I decided to take it further.
After taking the pentagon shape a little further, I noticed that it was a strong logotype, but it didn't represent the company the way I originally intended.
I explored the idea of a waterdrop shape with the use of a new color scheme, shades of blue and green. I felt this represented the company more, but it didn't seem like that strong of a logotype at first.
For this concept I simplified the logo and added some type treatment. I felt that this was a strong logotype, but I went back to the drawing board to see if I could make this an even stronger concept.
-Final Logo-
I finalized on this logotype because I felt that it was the strongest logo that was visually striking and that represented the company the best. The two teardrop shapes represent a blue waterdrop of the hydroponic growin method and a green leaf of the organic fruit plants. The "u" also represents a smiling face.
Promotional Pieces
-Free Standing Insert (FSI)-
This is a FSI for Hydrubus that would be placed inside of a food or health and fitness magazine. The purpose of the FSI is to introduce Hydrubus as a new company and it utilizes a QR code to redirect people to their website.
-Run On Press (ROP)-
This is a ROP that would run on a page inside of a food or health and fitness magazine that would introduce Hydrubus as a new and healthy snack alternative. The QR code used in this would redirect customers to the Hydrubus website.
-Postcard-
This is the postcard for Hydrubus that would be sent out to customers' homes to promote a new flavor/variety of frozen fruit. This postcard includes variable data for the address of the customer, and it includes a QR code that would redirect the customer to the Hydrubus website. I believe this piece to be the most visually striking of the promotional pieces.
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